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Royal Botania’s “Dress up the D-Lux” Contest

Calling all creatives -get your design in front of the industry’s best and brightest while supporting a good cause

(September 2012 – New York, NY) Belgian outdoor furniture manufacturer Royal Botania is offering a chance for designers, artists and inspired minds from NYC and the tri-state area to show off their talent and mingle with the who’s who of the design world—all while helping to benefit the non-profit Design Trust for Public Space. The brand is offering its innovative D-Lux chair as a blank canvas for creativity. The winner’s completed interpretation of the D-Lux will be up for auction and on display at the Design Trust’s 2012 Art+Design Benefit Auction (Nov.7th), which is hosted by Interior Designer Kitty Hawks and Interior Design magazine Editor-in-Chief Cindy Allen. The winner will also score a ticket to the fête, allowing them to network with an influential and talented crowd, the likes of which include event honorees Danny Meyer and David Rockwell. Entries should be submitted to usa@royalbotania.net and are due by September 28th. The theme of this year’s Design Trust event is “urban agriculture.” While it is not required, it is suggested that all submissions relate to this timely topic in some way.

Due to the location of the event, individuals must reside in the New York tri-state area to be eligible. Below is more information, as well as contest entry steps.

1) Entrants must create a plan/sketch/concept for “dressing up” the D-Lux chair (e.g. decorating, drawing, painting, enhancing the piece, while keeping its basic form). Inspired by the female body, the chair consists of several concave and convex shapes, made out of a highly rigid aluminum plate. Aluminum was an ideal choice, because it is lightweight, durable and rust-free—even outdoors. The powder coating technique was added to the aluminum to help resist corrosion and damage from the elements. Its dimensions are as follows: 34” height, 18” seat, 24” width, 20” length

2) Entrants must have the ability/means to use their plan/sketch/concept to transform the D-Lux into their vision and create a finished product by Monday, October 8th. The winner will be contacted with further details regarding delivery of the white D-Lux, next steps and specific deadlines. The winner is responsible for all costs related to their creative work on the D-Lux. Royal Botania will cover all transportation costs. The chair must be completed and delivered to Design Trust by Friday, October 12th. The event will be held on Wednesday, November 7th.

3) Entries must not defame or misrepresent, instill violence, threats or hate.

4) Entries must be received by September 28th to usa@royalbotania.net. In addition to the plan/sketch/concept, entries must include complete contact information including name, address, email and telephone number. This information will be kept confidential and only used to contact the winner.

5) The winning project will be announced on Royal Botania’s Facebook page (@RoyalBotania) on/or around the first week of October and included in a press release about the competition and its charitable partner. By entering this Promotion, the entrant agrees that the entry may be published in any form of media chosen by the Sponsor or its designees, without any other fee or other form of compensation.

The Design Trust’s 2012 Art+Design Benefit Auction raises funds for The Design Trust for Public Space, which is committed to improving the design, utility, and understanding of New York City’s parks, plazas, streets, and public buildings. The organization brings together neighborhoods, public agencies, and design professionals to find innovative opportunities for change, making the city more beautiful, sustainable, functional, and available to all. Its annual Art + Design Benefit Auction brings together New York’s leading urban innovators and thinkers for a dynamic evening of conversation, cocktails, community and an art+design auction. This year’s theme of Urban Agriculture addresses a hot topic. A growing world-wide movement, New York City is a leader in the sustainable practice. According to the Design Trust for Public Space, the city boasts more than 1,000 farms and gardens across approximately 50 acres of reclaimed vacant lots, rooftops, schoolyards, and public housing grounds, benefitting the environment as well as the health and well-being of the community.

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